Electronic Arts- Textual Analysis.

Media Forms:
1)What techniques are used within this trailer to gain and keep the viewers attention?

There are many various techniques used Electronic Arts better known as EA, a company who develop sports video games. From the very start of the advert there is a use of the sonic logo, the Play station logo which makes the viewer associate with the iconic sound of Play station, this is a very effective technique used by EA to grab and hold the viewers attention as straight away anyone who has a Sony Play station product would be interested in this advert as they can relate to it. At the very end of this media text, again there is the use of this same technique however, in this case it is the use of the Electronic Arts logo which again is a very popular logo recognised by millions of people. This logo associates with one the most iconic slogans in the gaming history and if asked by any owner of a EA product they would instantly relate ‘It’s in the game’ to EA. This is very effective as EA is the most popular developers of sports video games and everyone recognises that they deliver quality to match the owner’s expectations. There is also the use of music which is very effective, as well as showing the Play station logo they also play the sound associated with it Sony Play station, in doing this they could be gaining the attention of audiences with a viewing disability or simply those who do not have their eyes on the TV or the screen of any other electronic device they may be viewing it on.  There is also the use of music from one of the most popular and famous Christmas carols jingle bells, this gives a very Christmassy feeling to this advert and makes it feel as if it is almost part of tradition to buy FIFA for Christmas, it could be considered that EA are using religion to promote their product. The famous footballers in the advert have not been chosen at random, they are no average footballers, they are all world class footballers who would be idols and icons for youngsters. This is very effective because the fact that youngsters look up to these players EA showing that these players want the game FIFA instead of socks, a puppy or any other typical Christmas present it would encourage the youngsters that look up to these footballers to do the same. The make FIFA seem more than just your ordinary Christmas present and the fact that these footballers are different nationality it can appeal to a wider audience on a more international region.

                                                                                                   

Media Representations: 
2) How is the male gender represented in this trailer?

The mail gender is almost represented to be child like within this advert. They show all these grown up footballers acting like children because they didn’t get what they wanted for Christmas. This makes it seem as if FIFA brings out the kid within you. In a way it also shows men to be a bit obsessive as they all want ‘THE BALL’ for Christmas. It is also very male dominant as there are only males who are shown to be playing football and only male footballers used in the advert, it is very stereotypical.

Media Audiences:
3) What is the target audience for the product?

The primary target audience is males aged from about 13-24 year olds this is because even though football can be followed by a man of any age it would be someone between the ages of 13-24 who is likely to have a Sony Play station. It would mainly be targeted to the class C2, D and E. It may also be targeted to parents who have children as they might see their childs rolemodel they would see this as an ideal gift for their child. It may also attract them to buy this for this child as they show that FIFA is better than your typical Christmas present and your child would be happier getting FIFA for Christmas than any other gift. The fact that the Sony logo is shown a few times would be for getting the attention of the older viewers as Sony is a well recognised brand and everyone knows the high standards of Sony which could lead us to assume that it is also targeted to older audiences.


4) What values and characteristics of Footballers are shown in the trailer?

By this media text they almost footballers seem very fun and festive, that they also enjoy the festival of Christmas. There is almost a child like feeling given to the footballers used in this advert as it shows them release their inner child because of this one game. For the younger viewers it may them a positive feeling towards them as they may believe that footballers are providing them with this game.

Analysis of a documentary DVD cover

                                               

Back Ground Information

“An Inconvenient Truth is a 2006 documentary film directed by Davis Guggenheim about former United States Vice President Al Gore's campaign to educate citizens about global warming via a comprehensive slide show that, by his own estimate, he has given more than a thousand times.”

(http://en.wikipedia.org/wiki/An_Inconvenient_Truth)

An inconvenient truth, as you can clearly see from the DVD cover, is a documentary aimed to inform the viewers about global warming. It can therefore, be put in the mode of an expository documentary as it has an informative and educational purpose. 

This DVD cover sends out a very strong message, from top to bottom showing a lot of detail as it is a long shot. At the very top of the cover is the name title name of the film, ‘An inconvenient truth’. The title is at the very top in a bold font to make sure it stands out. The word ‘inconvenient’ is written in a different colour compared to the rest of the title, a colour most visible from far distances to the human eye than any other colour, red. This makes the cover more eye catching, towards a customer and merely impossible to miss. It emphasises the word ‘inconvenient’   and also states the importance of the word so that when the title is read, the viewer can clearly understand that this film is going to be about a discomforting topic but the word truth makes sure the viewer knows that it is a fact, the colour red also signifies danger and in this case maybe over heat.

Just below the title is a sort of sub heading, ‘A GLOBAL WARNING’. This is being a bit playful with the words as even though the ‘a global warning’ is written the very first thing that comes to the audience mind is global warming as the words are very similar. This gives the audience a clear idea of the topic of the film. The way ‘warning’ is written is unique and different to the other type of text around it, this is done so that it stands out, again there is the use of the colour red which signifies danger. These words, ‘inconvenient’ and ‘warning’, leave more of an impact on the audience as they are very pessimistic which is giving a good hint and idea to the audience about how this film is.

The main and largest part of the DVD cover is the image of a dark and gloomy factory polluting out into the blue beautiful sky however, instead of smoke being released, I believe, they show a hurricane/tornado as seen from space. It is a very powerful computer generated image and sends out a very clear message to the audience. The clear message the audience get in their minds is ‘we aren’t just polluting, we are causing all these hurricanes and other natural disasters. They show the factory to be very dark and dull to as if signify it is evil, the dark side. There is also more editing on the DVD cover as the top and bottom of the image turn black, the impact this has on the audience is that it makes the main focus in the middle of the image which in this case is the main part. The image of the factory has been cropped on the left and right, only keeping the main part of the factory and getting rid of the rest.
 

There is another version of the same image (on the left) however, instead of the sky being showed blue it is shown as grey and gloomy. This image was used for cinema purposes and shows that all this pollution is destroying our world and turning it grey and gloomy. Another reason it may have been done is because a large poster in the cinema is hard to miss no matter what the colours used are however, the colour blue was probably used for the DVD cover to make it more eye catching and attractive for the audience.

It doesn't matter whether you're a Republican or Democrat, liberal or conservative....your mind will be changed in a nanosecond                -  Roger Friedman.

“Roger Friedman is an American entertainment news journalist. Friedman created and wrote the FOX411 news column on Foxnews.com for 10 years. He is the founder and editor-in-chief of Showbiz 411, an entertainment news column. “

http://en.wikipedia.org/wiki/Roger_Friedman
 

This is a powerful quote from a very experienced journalist working for a very popular news channel, for anyone who picks up the DVD and reads that quote it would be very convincing to encourage them to buy/rent the DVD. The person who reads the quote may not have heard of the journalist himself however, due to the fact Fox News is a very popular news channel they are likely to believe that quote.