Box Office
Budget:
$50,000,000 (estimated)Opening Weekend:
$35,451,168 (USA) (12 June 2011) (3379 Screens)Gross:
$259,713,319 (Worldwide) (29 September 2011)Broadcasting
Films mostly promote films using the broadcasting platform of media this is usually by the trailers or teasers of the film and sometimes for blockbuster films there would be a special. This is more attractive for modern day audiences and more engaging than print media. The platform of broadcasting also includes interviews.
The advantages of broadcasting are: It is more engaging; reaches out to more viewers; has more of an influence than print media.
The disadvantages of broadcasting are: Expensive; doesn’t last long (reduces amount of information to the audience).
The cast interviews show them to be very down to earth, well mannered youngsters especially with the teenage population getting a bad reputation, they provide some hope and are role models for some youngsters as well.
TV is becoming less dictated with the introduction of SKY+ and now there are many various ways to watch shows, using online sites to watch programmers has become a strong substitute e.g. YouTube.
SUPER 8 RULES US BOX OFFICE
In a summer schedule crammed full of sequels and super heroics, many commentators wrote off the chances of J.J Abrams' retro sci-fi flick Super 8 ruling the box office.
But even though it didn’t enjoy the biggest launch this summer, the film still manager to scoop more than $38 million over the weekend to take top spot at the US box office thanks to healthy word of mouth and critical acclaim.
It replaced Matthew Vaughn's X-Men: First Class starring James McAvoy and Michael Fassbender which saw a 54% dip in its second week at cinemas. Whilst Super 8 has shown the
potential for something original to capture the public's imagination, we should never underestimate their thirst for sequels as The Hangover Part II continues to prove. Whilst it sits in third place at the US box office, this weekend pushed the film past the $200million barrier after just 16 days, making it the highest grossing movie of 2011.
SUPER 8 RULES US BOX OFFICE
In a summer schedule crammed full of sequels and super heroics, many commentators wrote off the chances of J.J Abrams' retro sci-fi flick Super 8 ruling the box office.
But even though it didn’t enjoy the biggest launch this summer, the film still manager to scoop more than $38 million over the weekend to take top spot at the US box office thanks to healthy word of mouth and critical acclaim.
It replaced Matthew Vaughn's X-Men: First Class starring James McAvoy and Michael Fassbender which saw a 54% dip in its second week at cinemas. Whilst Super 8 has shown the
potential for something original to capture the public's imagination, we should never underestimate their thirst for sequels as The Hangover Part II continues to prove. Whilst it sits in third place at the US box office, this weekend pushed the film past the $200million barrier after just 16 days, making it the highest grossing movie of 2011.
http://www.youtube.com/watch?v=tCRQQCKS7go – (Super 8 Trailer)
http://www.youtube.com/watch?v=J-1DqrgGZiM – (Super 8 Cast Interview)
E-media
The internet and modern telecommunications has changed social networks and socialization greatly. It has opened up our ability to communicate and now we have many more ways in which to communicate and socialize.
E-media is getting more popular day by day. E-media includes, websites, YouTube, social networking sites etc. E-media has become more popular than print as magazines are now available to read online, this means they are most likely to be free, easily accessible and you can read more than. Social networking sites is another way people can communicate and these sites are very popular.
http://www.super8-movie.com/ - (Super 8 Official)
Advantages of E-media are that it partially free, easily accessible and attracts the audience more.
Disadvantages of E-media are that there could be some sort of negative publicity and piracy which is a major issue.
http://itunes.apple.com/gb/app/super-8/id435739918?mt=8
http://itunes.apple.com/gb/app/super-8/id435739918?mt=8
Print Media
The print media platform promotes films to audiences using reviews in magazines or newspapers and also may include interviews of the cast, directors or producers. This shows you glimpses of the film, giving you the synopsis and you would know whether it is your type of film or not. Print media is becoming less popular in the modern world as most things that the audience gets from print media are also available in the form of E-media.
The target audience for Super 8 is mainly kids/family; we know this because the protagonist of the film himself is a child and has lost his mother and some of the audience members may relate themselves to him. The fact that the film is set in 1979 means that the parents may also be able to relate themselves to this film, relating it to their past of when super 8 cameras actually did exists. This helps the audience connect to film and increases interest from the audience.
Print media is mainly targeted for the older aged audience e.g. newspapers, a form of print media, are mainly read by the older audience. They contain reviews which promote the Super 8 however, they are not interactive at all a reason why they are not popular among the younger audience. The name of Steven Spielberg itself would gain attention as he is a popular figure and many are familiar with his high class work, as he has been doing this for many years it would be the older aged audience who would be more familiar with his work.
The 3rd media platform is broadcasting which includes television, radio and DVD. Most viewers find out about films like Super 8 through TV trailers, talk shows, specials and interviews. Super 8 had done this as they had many interviews which were shown on BBC hence going worldwide.
The main institution connected to Super 8 is paramount as they used twitter to promote Super 8. They provided their followers on twitter links to previews of the film which created awareness among many twitter users. There were also 2 other production companies involved in the making of Super 8, which are Amblin Entertainment and Bad Robot. There were also many distributors which can be seen on the following link.
HMV are also selling copies of Super 8 which are now on sale for the price of £12.97. It is also available for rental at Blockbuster and can even be bought from Blockbuster. You can also stream super 8 online in HD on your computer for $4.99 however, this option is only available in USA. Piracy is very common in the modern day world, it is nearly impossible to prevent. Piracy obviously reduces sales and is a criminal offence but for nearly every single film, if not all, there is a version online available for everyone to watch.
